Greetings! This is a Privacy Policy — the document that explains how Gengames Interactive FZCO ("Gengames", "Company", "We") processes Your ("User", "You") Personal data when You engage in our Games ("Personal data").
The Privacy Policy is an integral part of Our Terms of Use agreement between Gengames and a User, on the basis of which the User is granted access to our Games and other services ("Terms of Use"). Terms of Use are posted in the relevant section of the Game.
The Privacy Policy applies to all the Games developed and/or published by Us and to which We have all exclusive rights, including, but not limited to "Bloghouse Rivals" ("Game").
You can currently find Our Game on Google Play. The App Store release is expected by the end of summer 2026. In the future, Our Game may also be available through other online stores, platforms or websites, including App Store and AppGallery HUAWEI ("Store"). Please be aware that the Store from where You can install our Game may have different rules for personal data processing. The Store is solely responsible for Your data processing when You use it.
Please check this page regularly as we will be posting the latest version of the Policy in the relevant Games section. Changes take effect from the moment of publication.
This Policy comes into force from the moment of publication on the Service and applies to relations that arose from March 01, 2026.
About us
We process Your personal data as data controller (meaning that We determine the purposes and means of the processing of your data):
- Name: Gengames Interactive FZCO;
- Address: Dubai, Silicon Oasis, IFZA Free Zone;
- Contact email: ceo@genhood.com.
At Gengames the privacy and security of our Users are of paramount importance. Gengames is committed to protecting the data you share with Us.
What data we collect and why
We collect only the necessary categories of Your Personal data in order to meet the purposes specified above. Categories of Personal data:
- Emails (and Name if shown or provided when we receive an email);
- Unique number (code) automatically generated and assigned to your account to identify it in the Game ("In-game ID");
- Device ID;
- In-game User progress;
- Data regarding the in-game online activities;
- Data regarding the purchased in-game items.
We do not collect any of Your Personal data other than mentioned above. That includes any information that You can provide or that can be gathered by third parties for marketing and advertising services (please see the list of such parties below), as well as any financial information about in-Game purchases that You make. That Personal data is processed by the relevant third party that is responsible for the processing and security of the data.
We do not collect any sensitive data about You such as information about your race or ethnicity, religious beliefs and sexual orientation; information about your health, including any medical condition, or information about criminal convictions and offenses.
We intend to limit the period of data processing to the necessary minimum and not to store data for longer than is reasonably necessary.
We may process it only while the User participates in Games, as well as for three years from the date of the last gaming session and activity in each Game. This is necessary to ensure the ability to restore Game progress, analyse the use of the Games, and in the defense or exercise of legal claims.
If applicable data protection or other legislation prescribes storage of Personal data for a longer or shorter period of time, We will store Personal data for a period in accordance with these legal requirements.
You can always request to delete Your Personal data. To do so, please contact us at ceo@genhood.com.
Deletion procedure
The Company selects the personal information for which the reason for destruction occurred, and destroys the personal information with the approval of the Company's data protection officer. The User may initiate the deletion in the Settings menu inside the Games by pressing the "Delete my account" button. The User may also request deletion by sending a request to technical support.
Destruction method
After receiving the request for data deletion the Company redirects this request to the dedicated server. The data is deleted by low-level formatting and cannot be restored afterwards.
Please keep in mind that We are still entitled to retain some of Your Personal data after receiving Your request to delete it when the processing is necessary and:
- for compliance with a legal obligation which requires processing by law;
- for the establishment, exercise or defence of legal claims.
All Your Personal data is stored securely and is accessed by authorized personnel only. Gengames implements and maintains appropriate technical, security and organizational measures to protect Personal Data against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure. We encrypt that information using secure socket layer technology (SSL) and NaCl encryption to protect your stored data and data within our Games.
We keep all Your Personal data in a combined virtual storage with the storages via third-party services provided by Our Partners.
Please note
- The provided information is stored in the US in dedicated data centers. We use encrypted data transfer protocols and transfer data over an internet connection to collect users' data.
- The date of the recording of such information is the date of the user's acceptance of the Terms of Use (registration date).
- Such information is stored for internal purposes described in our privacy policy.
- Such information is used by Gengames, and Gengames will delete any of such information when the purpose of use expires or earlier by such request from the user.
- For EU Users: We may transfer personal data relating to You outside of the EEA, since We may store Your personal data as well as transfer it to third-party services located outside of the EEA. We undertake to store Your personal data only in those jurisdictions that use the necessary security mechanisms to protect Your personal data, including various data encryption methods. With each third party, We accept obligations under the standard contractual clauses adopted by the EU Commission, with provision of the assessment regarding the level of protection of Your data when applicable.
Our Partners
(1) Analytics. As Our primary goal is to create an engaging and fun experience for a User, we need to understand users' behavior and their interaction with the Games:
- Firebase
- Appmetrica
(2) Payment Providers. As the Game provides You with the opportunity to purchase in-game items and make other purchases, We need to use third-party services to help Us conduct such transactions.
(3) Data storage. To ensure that we keep Your data protected and to be able to use it with high efficiency, We also use third-party services.
(4) Ways of registration in Games. As part of improving the Game experience We added the opportunity to register in Games not only via email, but by authorization through Facebook, Apple, Google and Huawei accounts.
To exercise any of the rights, please contact Us at ceo@genhood.com.
Please note: We do not sell Your data to anyone and do not intend to. In accordance with this Privacy Policy, however, we may share it with third parties.
Under the CCPA You have the right to opt-out from future possible sales, if any occur, which You may exercise by contacting Us at ceo@genhood.com, and to check or request that We stop selling Your data.
Data deletion
If you want to delete your account and associated data, you may contact us by sending an email to ceo@genhood.com or find the "Delete Account" button in the game's Settings. Keep in mind that this process is irrevocable. Once done, your data and your account may never be restored.